New brand ‘How on Earth’ has launched today in response to continued growth in the market for services that promote sustainable behaviour change by businesses, consumers and citizens.
‘How on Earth’ is the new sustainable behaviour change arm of Corporate Culture – one of the UK’s leading agencies for behaviour change, strategic marketing, sustainable business and corporate responsibility programmes. Corporate Culture operates nationally and internationally from offices in London and Liverpool.
“We’ve built a track-record for helping deliver high-profile public campaigns such as Love Food Hate Waste, Recycle Now and Love Every Drop, which have changed the behaviours of millions,” said Corporate Culture Chairman John Drummond. “For example Love Food Hate Waste helped reduce food waste by 21%, saving UK consumers GBP13 billion between 2007 and 2012 and local authorities £85 million in landfill taxes in 2012 alone.”
“We’ve also worked with businesses such as ASDA, BT, Sport England and big pharma brands on groundbreaking projects. More and more companies are looking to develop sustainable business models for long term success and, as a part of this, behaviour change is not only a social imperative but a commercial one too. This is an exciting evolution in which innovation can thrive – and innovation leads to new revenue streams. This is more than managing risk. It’s about opportunity.”
‘How on Earth’ was developed after an extensive round of consultation with existing clients and marketing practitioners. It has also been informed by insights from the national Motivating Millions research survey of leaders in sustainable behaviour change including marketing and communication heads, conducted with partners Guardian Sustainable Business, Business in the Community and ComRes.
“Motivating Millions confirmed the growing demand for evidence-based marketing and communications that focus not just on what people know, but on their specific barriers and motivations,” said John. “’How on Earth’ is designed to build on our reputation as the UK’s leading sustainable behaviour change agency, and to accelerate our visibility as the go to business for helping companies deliver commercial and social impact.”
‘How on Earth’ will focus on delivering behaviour change campaigns, sustainable brands and sustainable business strategies for clients across the private, public and third sectors. The Corporate Culture name is being retained, operating alongside ‘How on Earth’, but focussed on facilitating internal transformational change for businesses and organisations. It already provides services for clients such as Aggregate Industries, AstraZeneca, Biffa, National Grid and others.
Concludes John: “The Corporate Culture brand has been built over 25 years and is incredibly strong. Our expertise in employee engagement, organisational change and stakeholder communications is in demand and retaining the Corporate Culture name, within a new Corporate Culture Group structure, will ensure that we remain at the forefront of this interconnected market.”
For more details or interviews contact Peter Venables, Corporate Culture on 07834 218516. [email protected]
Note to Editors:
About Corporate Culture
Corporate Culture is a UK pioneer in behaviour change and sustainable business – helping clients engage with their employees, customers, communities and stakeholders to achieve their goals, delivering health and environmental campaigns that achieve long-term success and deliver
wide-ranging social benefits. Operating from London and Liverpool the company works with a wide range of organisations across private, public and third sectors.
With expertise in strategic communications, project direction and management, research and insight, creative and branding, digital, learning and capacity building, Corporate Culture has won a raft of awards in recent years, including:
2009 Marketing Design Award
2008 Shortlisted for the Impact on Society Small Business Award
2005 Shortlisted for the Impact on Society Small Business Award
2004 IPR Award for Excellence for Corporate Social Responsibility
2004 Business in the Community Award for Excellence for Cause Related Marketing
2004 IPRA Golden World Award winner
2003 IPA Excellence Award for Planning, Research and Evaluation.
About John Drummond
John is Chairman of Corporate Culture Group. He has advised many leading organisations including ASDA, Bank of America, BT, Coutts Bank, EDF Energy, Sport England, Sky, RBS Group, Wates Group, WRAP and very many others. He is the founder of The Social Marketing Network and the Social Marketing Academy. He was the key strategic adviser to WRAP on the successful RecycleNow and Love Food Hate Waste behaviour change campaigns.
He trained as a journalist and then worked with IBM in sales, marketing and communications. As Group Communications Director at United Utilities he led UU in creating one of the first total impact on society strategies and reports in the 1990s. The approach helped increase customer satisfaction from around 40% to over 80% in three years.
Custom Release Wire