Posts Tagged ‘Planet.’

New Roach Pesticide From Planet Amazing Is Non-Toxic And Safe For…

Austin, Texas (PRWEB) February 25, 2012

Planet Amazing has a new product that uses their environmentally safe microcrystals to kill roaches without using toxins of any kind, according to Justin Douglas, expert researcher for Planet Amazing. “Farmers and ranchers have been using these ingredients for years to keep their food storage areas free of roaches,” Mr. Douglas says. “And, because of its non-toxic formula, Shredder is even used in restaurants and commercial food handling areas.”

Roaches are a common problem around the world, says Mr. Douglas. “Roaches aren’t just disgusting, they are dangerous to your health! Roach droppings and their body parts can trigger asthma attacks. Roaches are the #1 cause of asthma in urban children. Roaches can cause severe allergies. Roaches can produce allergic reactions such as sneezing, asthma, watery eyes, and skin irritation. Roaches carry and spread bacteria throughout your home. Roaches often spread Salmonella, the bacteria that causes food poisoning.”

Mr. Douglas says “Planet Amazing’s environmentally friendly Roach Shredder product is a powder that is safe for people and pets but fatal for roaches. It has microscopic jagged edges. When roaches eat Shredder, the specially formulated razor-sharp edges act like tiny knives slashing, slicing, and shredding their insides. Although Shredder is lethal to roaches, it is completely safe for humans and pets because the sharp edges are too tiny to harm anything other than roaches. It won’t leave a messy residue for you to clean up, it won’t stain your carpets or clothes, it won’t poison you, your family, or your pets, it won’t leave you with a lingering chemical odor, and it won’t create fumes, cause headaches, or worsen breathing problems.”

For more information or to purchase Roach Shredder, visit the Planet Amazing Roach Shredder Storefront at Amazon.com.

About Planet Amazing

Planet Amazing creates family-friendly and environmentally safe products. Planet Amazing sets high standards for their operating companies in the area of environmental responsibility — striving for performance that does not merely comply with regulations but reduces the environmental impact. They commit to take care of the planet and preserve its beauty, resources and strength for future generations. Planet Amazing embraces research and science – bringing innovative ideas, products and services to advance the lives and well-being of people. Employees of the Planet Amazing Family of Companies work with its partners in order to touch the lives of people every day, throughout the world.

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Environment

Organic Pesticides Are Reliable And Safe Says New Report From Planet…

Austin, Texas (PRWEB) February 22, 2012

A new report from Planet Amazing says that organic pesticides have many benefits that make them better than past chemical pesticides. Prior to 1995, the report says, most pest control treatments used various poison chemicals to fight pest infestations, and to kill insects. These chemicals had some serious problems because they were toxic to children, pets and plants. There was also a phenomenon called “resistance” that developed in insects where the insects could withstand the poisons after many generations. “Resistance” means, according to scientific studies, that the insects can survive now after being treated with the same chemicals that – 20 years ago – would have killed them.

Justin Douglas of Planet Amazing says that the problems with insects have gotten worse in some ways because of the phenomenon of “resistance.” “These insects have started surviving when the exterminator comes out, because many groups of insects have developed a resistance to chemicals that have been used for the last 50+ years,” he says.

Organic and non-toxic solutions solve those problems, says Douglas, because they are not harmful to children, pets or plants and many of the non-toxic approaches are not chemical at all. “In fact, one of the great discoveries in organic pest control has been the use of microcrystals, which are so small they have no effect on people, pets or plants, but which are fatal to insects and have no chemical in them at all. So microcrystals can be sprinkled like a powder on plants and indoors, in the garden, in carpet, and they will eliminate bedbugs, fleas, ants, roaches, and most other crawling insects.”

According to CNN, some insects like bedbugs have had a 10,000% increase in the last five years, due to spreading through hotels in the United States. People get the bedbugs in their clothing and hair and then carry them to the next hotel. Recently, college dorms in the Midwest have had serious bedbug infestations, according to Google News. This type of increase suggests that past treatments are no longer working, Mr. Douglas says. “At Planet Amazing we have organic and non-toxic pest control solutions that can help solve many of these insect problems. In the south there are fire ant outbreaks in Texas and across the Gulf coast, flea outbreaks are going to be more serious in 2012 because the winter was mild in most places in the United States and a mild winter means that fleas do not hibernate and start multiplying sooner and in greater numbers. So unfortunately these are problems which affect most homeowners and some commercial property owners. We recommend Planet Amazing products because the EPA (Environmental Protection Agency) has rated our products safe and because our products are all non-toxic for children, pets and plants. At the very least, Planet Amazing products should be on the homeowner’s shelf so that you have an option that is safe and not poisonous like pest control of the past. Planet Amazing is a great option because we have worked hard to find the best organic and non-toxic solutions that have been tested and developed by science and which have already been proven in the field by industry and real people using our solutions effectively.”

One example is the BitterLicks horse cribbing solution, Mr. Douglas says. “BitterLicks was developed from the most bitter tasting substance on the earth, but it is a safe substance, it will not hurt the horse or a person,” he explains. “BitterLicks cannot harm your horse, and your horse no longer needs a grazing muzzle. Denatonium benzoate is one of the awful tasting and yet safe substances that was originally developed from studying all-natural plant tastes that were extremely bitter. A premier horse farm paid for the research so that they could find a way to keep their horses from cribbing. That was how BitterLicks was born.”

Another example from Planet Amazing products is the discovery of microcrystals in organic pest control. According to Mr. Douglas, “Our microcrystal ingredient is one part of the process for most of our environmentally safe pesticide solutions. It is literally on the cutting edge of the pest control industry, because the Planet Amazing microcrystals kill the tiny insects and yet the microcrystals are completely safe for humans and pets, since the crystals are so extremely small. In fact, the substance is usually in powder form and can be sprinkled on carpet or any surface or even the outside ground. Then the microcrystals stick to the insects skin, and force the wax coating of the insect to become cut away from the body of the insect, thus killing the insect.” Mr. Douglas says the insects often find their way back to their eggs and the microcrystals then cut up the larvae and eggs, rendering them unable to grow. The microcrystals organic pest control solution answers the question how to kill bedbugs or other insects, Mr. Douglas says, and no poisonous chemicals are used in the process: “These micro crystals attach to the legs and bodies of bugs. When they groom it off, the crystals are like ground glass in the bugs intestines, shredding them from the inside out. Because of the microscopic size of the crystals, carpet dust is harmless to your family and pets.”

For more information, visit the Amazon.com Planet Amazing store.

About Planet Amazing

PlanetAmazing.com is the premier manufacturer and distributor of a wide range of organic and inorganic “GRAS” solutions that anyone…no matter their experience…can use to eliminate real everyday problems.

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Environment

Blue Planet winners warn of ‘perfect storm’

COP15 climate change: drought and forest fires in Portugal
Smoke billows from burned trees. A collective of scientists and development thinkers have warned that civilisation faces an ‘unprecedented emergency’. Photograph: CRISTINA QUICKLER/AFP/Getty Images

Celebrated scientists and development thinkers today warn that civilisation is faced with a perfect storm of ecological and social problems driven by overpopulation, overconsumption and environmentally malign technologies.

In the face of an “absolutely unprecedented emergency”, say the 18 past winners of the Blue Planet prize – the unofficial Nobel for the environment – society has “no choice but to take dramatic action to avert a collapse of civilisation. Either we will change our ways and build an entirely new kind of global society, or they will be changed for us”.

The stark assessment of the current global outlook by the group, who include Sir Bob Watson, the government’s chief scientific adviser on environmental issues, US climate scientist James Hansen, Prof José Goldemberg, Brazil’s secretary of environment during the Rio Earth summit in 1992, and Stanford University Prof Paul Ehrlich, is published today on the 40th anniversary of the foundation of the UN environment programme (Unep). The paper, which was commissioned by Unep, will feed into the Rio +20 earth summit conference in June.

Apart from dire warnings about biodiversity loss and climate change, the group challenges governments to think differently about economic “progress”.

“The rapidly deteriorating biophysical situation is more than bad enough, but it is barely recognised by a global society infected by the irrational belief that physical economies can grow forever and disregarding the facts that the rich in developed and developing countries get richer and the poor are left behind.

“The perpetual growth myth … promotes the impossible idea that indiscriminate economic growth is the cure for all the world’s problems, while it is actually the disease that is at the root cause of our unsustainable global practices”, they say.

The group warns against over-reliance on markets but instead urges politicians to listen and learn from how poor communities all over the world see the problems of energy, water, food and livelihoods as interdependent and integrated as part of a living ecosystem.

“The long-term answer is not a centralised system but a demystified and decentralised system where the management, control and ownership of the technology lie in the hands of the communities themselves and not dependent on paper-qualified professionals from outside the villages,” they say.

“Community-based groups in the poorer most inaccessible rural areas around the world have demonstrated the power of grassroot action to change policy at regional and national levels… There is an urgency now to bring them into mainstream thinking, convey the belief all is not lost, and the planet can still be saved.”

The answer to addressing the critical issues of poverty and climate change is not primarily technical but social, say the group. “The problems of corruption, wastage of funds, poor technology choices and absent transparency or accountability are social problems for which they are innovative solutions are emerging from the grassroots.”

To transition to a more sustainable future will require simultaneously redesigning the economic system, a technological revolution, and, above all, behavioural change.

“Delay is dangerous and would be a profound mistake. The ratchet effect and technological lock-in increase the risks of dangerous climate change: delay could make stabilisation of concentrations at acceptable levels very difficult. If we act strongly and science is wrong, then we will still have new technologies, greater efficiency and more forests. If fail to act and the science is right, then humanity is in deep trouble and it will be very difficult to extricate ourselves.

The paper urges governments to:

• Replace GDP as a measure of wealth with metrics for natural, built, human and social capital – and how they intersect.

• Eliminate subsidies in sectors such as energy, transport and agriculture that create environmental and social costs, which currently go unpaid.

• Tackle overconsumption in the rich world, and address population pressure by empowering women, improving education and making contraception accessible to all.

• Transform decision-making processes to empower marginalised groups, and integrate economic, social and environmental policies instead of having them compete.

• Conserve and value biodiversity and ecosystem services, and create markets for them that can form the basis of green economies.

• Invest in knowledge through research and training.

“The current system is broken,” said Watson. “It is driving humanity to a future that is 3-5C warmer than our species has ever known, and is eliminating the ecology that we depend on for our health, wealth and senses of self.”

Environment news, comment and analysis from the Guardian | guardian.co.uk

Blue Planet anniversary: a stimulus for action

To mark the 20th anniversary of the Blue Planet Prize and inject fresh impetus to global environmental action, IUCN’s Director General is part of a team of Blue Planet laureates working on a report ‘Environment and Development Challenges: the Imperative to Act’. This will be presented to the Rio+20 conference and other key international meetings, including the IUCN World Conservation Congress in September.

IUCN – News

Could an artificial volcano cool the planet?

A sunrise (in Texas)
Dimming the sun by engineering the effects of an artificial volcano is a feasible and potentially cost-effective option to reduce temperatures on Earth, a report says. Photograph: AP

Dimming the sun by engineering the effects of an artificial volcano is a feasible and potentially cost-effective option to reduce temperatures on Earth, the first major study of the practicality of planetary-scale solar radiation management (SRM) concludes.

The authors, US aerospace company Aurora Flight Sciences, consider the challenge of lifting and releasing 1-5m tonnes a year of sulphur dioxide to altitudes approaching 100,000ft. This would create sulphate particles in the thin air and provide a partial shade to the sun’s rays, potentially reducing temperatures 1-2C. But no attempt is made to quantify the potential benefits or the risks involved in the likely disruption of weather patterns on earth.

The easiest, but by far the most expensive, way to launch vast quantities of sulphur dioxide into the upper atmosphere would be via batteries of 16-inch naval guns, says the report. But to lift 5m tonnes of particles a year 100,000ft into the stratosphere might need 70m gun shots a year and could cost an astronomical $ 700bn a year. Over 20 years, considered by many scientists the minimum needed to have a lasting effect on earth, this would be more than Africa and India together earn in a year.

Instead, the authors consider a far less expensive but technically more challenging way to lift and disperse 1-5m tonnes of sulphur particles to around 100,000ft. This would be to design and build a fleet of massive helium-filled blimps, costing $ 8-10bn a year to run, with each blimp costing possibly $ 500m. However, the technology of airships operating at this altitude is not developed.

The study, commissioned by the University of Calgary in Canada, was published 15 months ago but has received little attention so far. However, it shows how advanced SRM advocates are in their attempts to persuade governments to license large-scale experiments.

It was managed by the leading geoenegineering Harvard University scientist David Keith, one of two administrators of Bill Gates’s Fund for Innovative Climate and Energy Research (Ficer) which contributed $ 100,000 to the study.

By far the most effective way to lift the sulphur, the study concludes, would be to adapt, or to build, a fleet of Boeing 747s aircraft. About 14 of these planes working round the clock from bases on or near the equator, might cost about $ 8bn a year.

The study supports the views of scientists who argue that more experiments should be done into geoengineering to prepare a “plan B” if politicians and industry fail to find a way to reduce emissions in climate talks.

“The primary conclusion to draw from this feasibility and cost study is that geoengineering is feasible from an engineering standpoint and costs are comparable to quantities spent regularly on large engineering projects or aerospace operations.

“Aeroplane geoengineering operations are comparable to the yearly operations of a small airline, and are dwarfed be the operations of a large airline like FedEx or Southwest,” says the study.

Critics of political attempts to reduce emissions have long argued that it would cost hundreds of billions of dollars of investment in low-carbon energy to achieve the same results.

To date, the uncertainty and inherent riskiness of large-scale solar radiation management have not been quantified.

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Environment news, comment and analysis from the Guardian | guardian.co.uk

Ecotech Institute’s Manager of Environmental Operations Awards $500 Donation to Friends of the Earth After Winning Planet Ark Competition

SOURCE: Ecotech Institute

Kyle Crider’s Articulate Letter to the Editor Highlights Importance of Preserving Every Species, Large and Small

DENVER, CO–(Marketwire – Dec 14, 2011) – Ecotech Institute, the first and only college focused entirely on preparing America’s workforce for careers in renewable energy and sustainability, today announced that its own Kyle Crider, manager of environmental operations, won Planet Ark’s World Environment News letter to the editor competition. You can read his winning letter at http://planetark.org/enviro-news/competition.cfm.

Planet Ark asked environmental journalists, bloggers or concerned eco-citizens to express themselves on an environmental story that moved, angered or inspired them in the form of a letter to the editor. Planet Ark said they selected Kyle’s piece, “The First Rule of Intelligent Tinkering,” from all entrants because it is thought provoking, intelligent and well written. The letter focuses on the importance of protecting all species from extinction, no matter how large or small. As the winner, World Environment News posted Kyle’s letter and Colonial First State made a $ 500 donation in his name to Friends of the Earth. The organization is a global network representing more than two million environmental activists.

“It’s an incredible honor to have my letter highlighted and in turn be able to help a worthy organization that is advocating for our environment,” said Crider. “It’s empowering to me — and should be to others — that there continues to be growth in dialogue about how to honor and protect our planet and all its species.”

In addition to sharing the letter on its own site, Planet Ark also posted the letter in its newsletters, social media sites and through the World Environment News service.

You can read more of Kyle’s work on www.TheGreenRegister.com where he has a weekly blog that covers a variety of topics on the environment and sustainability.

To learn more about Ecotech Institute, visit us at www.ecotechinstitute.com or call 1-877-326-5576. The next round of classes begins in January 2012 and applications are being accepted now. Financial assistance is available to those who qualify.

About Ecotech Institute
Ecotech Institute is the first and only college entirely focused on preparing America’s workforce for careers in renewable energy and sustainability. Launched in April 2010 in Denver, Colorado, the college offers seven associate’s degrees and a certificate program designed by experts in the industry for people seeking careers in the emerging cleantech economy. Ecotech Institute is a division of Education Corporation of America. For more information about Ecotech Institute, visit www.ecotechinstitute.com.

About Education Corporation of America
Education Corporation of America is a leader in the post-secondary career school market with current enrollment of nearly 19,000 students. The ECA website is www.ecacolleges.com. In addition to Ecotech Institute, ECA schools include Virginia College, founded in 1983, a private institution of higher education that offers non-degree and associate’s, bachelor’s and master’s degree programs in the areas of Health and Medical, Business, Information Technology, Interior Design, Computer Design, Culinary Arts, Cosmetology, Nursing and more in twenty different cities. Virginia College campuses are located in Birmingham, Huntsville, Mobile and Montgomery, Alabama; Jacksonville and Pensacola, Florida; Augusta, Macon, Columbus and Savannah, Georgia; Biloxi and Jackson, Mississippi; Charleston, Spartanburg, Columbia, and Greenville, South Carolina; Chattanooga, Tennessee; Baton Rouge, Louisiana; Richmond, Virginia; and Austin, Texas. The Virginia College website is www.vc.edu. Virginia College also offers classes worldwide via the Internet, with student services and admissions facilities in Birmingham, Alabama, and Tampa, Florida. Information about online classes at Virginia College is available at www.vconline.edu. Additionally, ECA operates Culinard, the Culinary Institute of Virginia College, with locations in Birmingham and Mobile, Alabama; Richmond, Virginia; and Jacksonville, Florida. The website is www.culinard.com. ECA also operates Golf Academy of America, with locations in Phoenix, Arizona; San Diego, California; Orlando, Florida; and Myrtle Beach, South Carolina. The Golf Academy website is www.golfacademy.edu.

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Marketwire – Environment

Frozen Planet: On Thin Ice


A twin otter aeroplane operated by the British Antarctic Survey flies over the disintegrating Wilkins ice shelf, a 200m-thick sheet of floating fresh water ice larger than Jamaica. It started to break up in 2008. Seven major ice shelves have broken up on the Antarctic Peninsula in the past 30 years, in a wave that has been travelling southwards

Photograph: BBC/BBC

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Environment news, comment and analysis from the Guardian | guardian.co.uk

BBC’s Frozen Planet


A nunatak (exposed element of a ridge) pokes through the ice sheet in Antarctica. About 90% of the world’s ice is found in Antarctica where the ice is nearly three miles thick in places and the ice cap drowns entire mountain ranges. This shot was taken as the BBC was beginning to fly the route that Scott and his men took nearly 100 years previously

Photograph: Vanessa Berlowitz/BBC NHU

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Environment news, comment and analysis from the Guardian | guardian.co.uk

Steaz Pledges $15,000 to Non-Profit Whole Planet Foundation to Help…

Doylestown, PA (PRWEB) September 28, 2011

Today, The Healthy Beverage Company (makers of Steaz) announced it is donating $ 15,000 to the non-profit Whole Planet Foundation to help alleviate poverty worldwide. The company’s contribution will help fund the Foundation’s mission to provide poor entrepreneurs in developing countries with a chance to lift themselves out of poverty through microcredit.

“We are thrilled to partner with Whole Planet Foundation in providing the needed funds to these poverty stricken people that desire a better way for their family and themselves,” said Steven Kessler, Co-Founder of The Healthy Beverage Company. “We are all about giving, and having the opportunity to give these people the means to start their own business to generate the income needed for the salvation of their families is heart-warming.”

“We are proud to know that with each purchase of Steaz in Whole Foods Markets all year long, you will actually be partnering with us and the Whole Planet Foundation in paving a brighter future for those wonderful people that we touch.”

In 2005, natural and organic retailer, Whole Foods Market, established Whole Planet Foundation as an expansion of its mission to be an active participant in the global community. The nonprofit provides grants to microfinance institutions in poor communities where the grocer sources products.

“We are so grateful to have such strong support from Whole Foods Market vendors who share our passion for giving back to the global community,” said, Philip Sansone, president and executive director for Whole Planet Foundation. “With this contribution, we will be able to empower 67 women in developing-world countries with a microcredit loan and an opportunity to lift themselves out of poverty.”

To date, the Foundation has authorized more than $ 22.5 million and funded more than $ 13 million in microfinance programs in 42 countries, positively impacting more than 965,000 people worldwide.

For more about Steaz, please visit: steaz.com

To donate to Whole Planet Foundation, learn more about the nonprofit, or for stories from microcredit loan recipients, visit: http://www.wholeplanetfoundation.org or read the Whole Story blog at: http://blog.wholefoodsmarket.com.

About the Healthy Beverage Company

The Healthy Beverage Company (http://www.steaz.com) is the maker of USDA Certified Organic and Fair Trade Certified Steaz® Organic Iced Teaz, Steaz® Sparkling Green Teas, Steaz® ZERO Calorie Sparkling Green Teas, and Steaz® Energy, all recipients of BevNet.com’s “Best of” awards. Steaz is recognized as a leading innovator in the ready to drink tea category as well as its worldwide social responsibility initiatives.

Steaz beverages can be found nationally in the U.S. in natural, specialty, gourmet and food service locations. Steaz beverages are sold in retail outlets such as Whole Foods, Kroger, Ralphs, HEB, and Ahold supermarkets. Steaz is also sold internationally in Canada, Australia, Mexico, Europe, Latin America, South Africa and the Caribbean islands. Steaz products are Certified Organic by Quality Assurance International (QAI) and are Fair Trade Certified™ by Fair Trade USA.

To learn more about Steaz, visit http://www.steaz.com or contact Danielle Lum by phone (604) 685-8686 or email, danielle(at)steaz(dot)com.

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Environment

Planet Earth ‘home to 8.7 million species’

Census of Marine Life claims  8.7m species on earth : Display at Natural History Museum
The new Darwin Centre at the Natural History Museum, London. Photograph: Linda Nylind for the Guardian

Humans share the planet with as many as 8.7 million different forms of life, according to what is being billed as the most accurate estimate yet of life on Earth.

Researchers who have analysed the hierarchical categorisation of life on Earth to estimate how many undiscovered species exist say the diversity of life is not equally divided between land and ocean. Three-quarters of the 8.7m species – the majority of which are insects – are on land; only one-quarter, 2.2m, are in the deep, even though 70% of the Earth’s surface is water.

The study, which is published in the journal PLoS Biology, underlines just how little humans know about what is out there – and which plants and animals will become extinct before scientists can even record their existence.

“Scientists have been working on this question of how many species for so many years,” said Dr Camilo Mora of the University of Hawaii and Dalhousie University in Halifax, Nova Scotia.

The quest was growing increasingly urgent. “We know we are losing species because of human activity, but we can’t really appreciate the magnitude of species lost until we know what species are there,” he said.

An astonishing 86% of all plants and animals on land and 91% of those in the seas have yet to be named and catalogued, the study said.

The authors drew on the taxonomy, or categorisation system, devised by Carl Linnaeus about 250 years ago to arrive at their estimate of 8.7m – give or take 1.3m.

The Swedish biologist devised a hierarchical, tree-like structure where each individual species was classed in a series of progressively larger groups, culminating at the kingdom level. Thus a single species of hermit crab is classified in the decapod order, which belongs to the sub-phylum of crustaceans, the phylum of arthropods, and finally the animal kingdom.

The authors, in their analysis of existing data on 1.2m species, detected patterns between those hierarchical groupings which they could use to infer the existence of missing species that scientists have not yet described. That allowed them to use data from higher orders – such as anthropods, where there is a lot of data – to predict the number of creatures at the species level. Their estimate that the various forms of life on the planet included 7.8m species of animal, 298,000 species of plant and 611,000 species of mushrooms, mould and other fungi along with 36,400 species of protozoa, single-celled organisms, and 27,500 species of algae or chromists. The researchers did not venture to put an estimate on the number of bacteria.

Scientists have been trying to count and catalogue the living world for 250 years, since around the time when the Linnaeus devised his method of cataloging and naming living things. Current estimates range from 3m to 100m.

“It’s not that we just don’t know the names in the phone book. We don’t know how big the phone book is,” said Derek Tittensor, a co-author who works for the UN Environment Programme.

Robert May, a former UK government science adviser, acknowledged that this effort, like all those of its predecessors, was based on imperfect knowledge. But he said the study’s conclusions were reasonable.

“It is sort of saying that the trunks and lower branches of the tree seem similar from group to group. At one end of the thing, you have birds and mammals that really are completely known. At the other end, you have just got a handful of branches and twigs. But if you do the big assumption the trees are similar, then it seems sensible.”

The new estimate – like those that came before it – is unlikely to be the last word. There is still too much unknown to catalogue life, said Rob Dunn, author of Every Living Thing.

“What I almost guarantee will happen next is that someone will write a response saying that if you just change the parameters in such and such a way you will get fewer species, or you will get more species,” he said.

“The truth is we are still so ignorant … There is still not a plot of tropical forest anywhere in the world that has been inventoried completely – not even a hectare.”

Linnaeus, in his day, was confident he had captured the entire world of living things: he named about 10,000 species, most of which were confined to Europe.

More modern attempts to classify the living world have sought patterns from the size of living creatures, or their location. Were there more species in hot, tropical zones or in cooler areas? And what about the ocean depths? Others focused on the relationship between species.

In 1979, Terry Erwin, a carabidologist – beetle expert – at the Smithsonian Institution in Washington, went out into the jungles of Panama, rolled some sheeting on the ground and sprayed several trees with pesticide.

He discovered the bodies of more than 1,100 new species of beetle from the canopy of a single type of tree.

There could be as many as 30m species of insects in tropical rainforests alone, calculated Erwin. The finding drew controversy, but Erwin defended his method against those in the latest study. “Virtually all of them are really measuring human activity,” he said. “These guys base these on classification of animals, and classification of animals are human constructs. The reason it is predictable is that humans are predictable, especially in the scientific field. What they are measuring really is human activity. It is not real activity out in the wild.”

He went on: “I was the first to use real critters, not some kind of limp arithmetic. I had to make some assumptions and came out with 30m. What it started was a kind of cottage industry of estimating everything on the planet.”

However, Nigel Stork, a professor of environmental science at Griffith University, south-east Queensland, believes the current study appears to be closer towards an accurate count. “I think it’s a landmark paper,” he said, adding that advances in electronic lists of species gave the authors a fuller set of data to work from. “Too often in the past, they used limited data and extrapolated way beyond the realm of what you could extrapolate.”

The authors note that identifying and describing new life forms is expensive and slow, especially when set against the magnitude of species yet to be found or catalogued.

Barely 14% of creatures on Earth have been logged in central databases – just 9% of those in the seas, the study noted. And, according to David Kavanaugh, a beetle expert at the California Academy of Science, funding and other resources fall short of the task as research institutions are cutting back, and governments are more preoccupied with finding life on Mars than on Earth.

“The most frustrating this is to realise how little resources go into answering this question,” he said. “One of those flights to Mars would fund us for decades in exploring life on this planet,” he said. “It is very hard to get any money at all to go out, and yet they can go and blow up a rocket on a launch pad that would have funded my career and that of 100 others.”

Most of those species waiting to be discovered will be small, and they are likely to be concentrated in remote areas or the depths of the ocean. But the authors said: “Many could be found literally in our own backyards.”

But at the current pace, it would take 300,000 specialists 1,200 years to go through the laborious process of describing the new discoveries in scientific journals, and then entering them in electronic databases. “Describing species is a very time consuming process,” said Tittensor. “Although it will be relatively straightforward to find a new species – there are millions of them out there – it is not necessarily an easy process to describe them in scientific literature.”

Many of those species will be extinct before scientists have even registered their presence.

Discovering new species

Scientists and conservationists are regularly updating the inventory of life with the discovery of new species. Last week, scientists at the Smithsonian Institution reported the discovery of a primitive eel in a reef off the coast of the South Pacific island nation of Palau. The new species, Protoanguilla palau, bore little relation to 19 other forms of eel currently in existence and some of its characteristics – such as a second upper jaw – were more in line with fossils from 65m years ago.

Other recent highlights, as compiled by the International Institute for Species Exploration (IISE) at Arizona State University, include the eternal light mushroom, or Mycena luxaeterna, which emits bright yellowish light. The new species was collected from forests near Sao Paulo, Brazil. Another highlight was the golden spotted monitor lizard (Varanus bitatawa), a two-metre long beast discovered on Luzon Island in the Philippines. It has evaded earlier discovery by spending most of its time in the trees.

But most scientists expect the next rush of discovery to come from even smaller organisms, such as bacteria. The IISE also highlighted the discovery of a new bacteria growing on the shipwrecked hull of the Titanic. Halomonas titanicae is an iron oxide-eating bacteria, that could eventually eat the wreck up.






Environment news, comment and analysis from the Guardian | guardian.co.uk