Virgin Atlantic has teamed up with the Sustainable Restaurant Association to offer its passengers the world’s greenest in-flight meals.
Already, the Sustainable Restaurant Association has helped well over 1,200 UK restaurants to source sustainable food supplies and operate more eco-efficiently. Now, it’s doing the same for one of the UK’s major commercial airlines and, according to Virgin officials, the tie-up is a world first within the air travel industry.
In months ahead, the Sustainable Restaurant Association will give star ratings to Virgin Atlantic caterers the world over. On completion of these Virgin airline meal ratings, the association will then advise the carrier on how it can improve.
Virgin In-Flight Meals
The ultimate goal is for Virgin’s in-flight meals to be the most sustainable offered by any airline and it’s highly conceivable that, following its lead, other carriers will also now start evaluating the calibre of the food they serve.
Given Virgin Atlantic’s global presence, this sustainable food quest involves factors not associated with traditional restaurants, which typically use a trusted and, above all, localised supply network. In Virgin’s and other airlines’ cases, global food production trends, especially growing seasons, have much more of an impact.
“There are catering facilities in some regions where running water is in low supply”, a Virgin spokeswoman was quoted by Business Green as having said. “Countries on either side of the equator will have different seasons and produce different products.”
Sustainable Virgin Airline Meals
“Our adventurous spirit means we’re not afraid to push boundaries in following our sustainability agenda which is why we approached the Sustainable Restaurant Association to work together on this project”, stated customer experience director, Reuben Arnold, in a press release on the sustainable Virgin airline meals.
“Value for money and quality of product are of course hugely important factors, but our passengers now rightly demand that we look beyond that and ensure we are making the most sustainable choices. The SRA ratings will allow us to understand how we and our global suppliers are performing on this front, and how to work closely together to drive improvements.”