The UK’s most comprehensive water footprint food calculator has been developed by Sustain’s scientists: precise ingredients of any meal, plus country of origin gives the most accurate reading to date of a meal’s water footprint
A brand new food calculator that gives a comprehensive water footprint of a full meal has been developed by scientists at Sustain as part of the World Water Day initiative (22 March 2013).
Unlike other food calculators currently available, Sustain’s calculator allows the input of weight of the food item as well as specifying the country of origin as UK or global, giving the most accurate measure ever of the water footprint of a full meal.
Craig Jones, Sustain’s principal associate, who led the development of the calculator explained that if the importance of water footprinting as a world issue was to increase, then consumers needed to know much more than the footprint of a single food item.
Sustain is one of the UK’s leading sustainability companies and a primary focus of our work is water footprinting. Its creation is linked to our work for the Technology Strategy Board (TSB), developing the UK’s first water footprint database “We realised that although there are a variety of water footprint food calculators available, not one calculates the footprint of an entire meal recipe,” he said.
“The term carbon footprint is now commonly used and widely understood, but a water footprint has, to a large extent, played something of a forgotten role as an input to the commodities we consume.” A water footprint is the total volume of water that is used to produce the items used or consumed by nations.
“Our calculator allows consumers to determine the water footprint of a Sunday roast dinner, or a portion of meat lasagne, and takes into account the ingredients’ country of origin. By doing so, the calculator will help people see where they can make changes to their diet – and weekly shop – to decrease their water footprint easily and effectively,” he added.
Environment Agency analysis has shown that in 2012 the UK experienced drought one in every four days and could experience a severe short-term drought every 10 years. According to the modelling, in the next 40 years some river flows could be reduced by up to 80 per cent during the summer, putting pressure on water availability for people, businesses and farmers.*
The implications of a high water footprint are vast: average household water use in the UK is around 150 litres per person per day, but UK consumption of products from other countries means that each English citizen effectively uses around 4,645 litres of the world’s water every day. Water scarcity is now a fast-growing sustainability problem across the world, with the amount used to produce an item far greater than the water contained within it. For example, a small latte needs 710 litres of water to produce while the production of one kilogram of beef requires 15,400 litres of water. In order to understand how to reduce our use of water, we need to measure this “embedded” or “virtual” water.
“Our aim,” said Dr Jones, “is to make the term ‘water footprint’ as well known, and as well understood, as the term ‘carbon footprint’, and at the same time raise awareness of this vital issue so that UK residents can reduce their water footprint as quickly and as simply as possible. By using the calculator, available to download from www.sustain.co.uk, everyone can work out the water footprint of virtually any meal and gain a better understanding of the sheer volume of water necessary in our everyday habits.”
*Source: Environment Agency Website link: http://www.environment-agency.gov.uk/news/146242.aspx
Notes to editors
Water footprint of examples given in photographs:
1. Lunch (cheese salad sandwich, 500ml bottle of cola, 40g bag of crisps): 756 litres of water.
2. Coffee: 710 litres.
Sustain obtained water for the photo shoot from Life Water, www.life-water.co.uk. As part of Life Water’s drop4drop campaign, clean drinking water will now be made available in developing countries following this activity. Sustain has also donated the purchased water to Bristol’s Salvation Army.
For further information please contact Joanna Taylor, Hannah Craig or Gill Alexander at [email protected], telephone 0113 243 1117.
Founded in 1997, Sustain Ltd is one of the UK’s leading sustainability companies, delivering tangible results to organisations via carbon, energy, water and waste efficiencies.
The chosen partner of many of Britain’s blue chip brands, Sustain helps private sector businesses and public sector organisations to improve resource efficiencies across their operations, buildings, products and services and supply chains.
As a result, clients benefit from improved performance, reduced costs, cleaner brand and reputation, meeting legislated requirements and a long-term resilience to changes related to climate and energy risk.
With experts focusing on key sectors where the largest reductions can be made, Sustain’s track record within utili¬ties, buildings, social hous¬ing, manufacturing and the public sector, is second-to-none.
Through continuous delivery of new technologies, changing behaviour, effective securing of funding, as well as managing projects and programmes to clients such as Wolseley Plc, npower, Marks & Spencer, RSA Insurance and the London Boroughs of Islington and Camden, Sustain is one of the longest-established businesses within the sector.