Business Green: The founders of sustainable fashion brand Rapanui Clothing have declared war on greenwash. Brothers Mart and Rob Drake-Knight are campaigning to make marketing as sustainable as the green products it pushes. "We feel that supply and demand should be allowed to work naturally, but the current trend of green marketing is making it difficult for consumers to work out what is a truly sustainable product and what is greenwash,’ Rob Drake-Knight told Businessgreen.com. The …
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